St. Kate’s Activities Team
One of my jobs at St. Kate’s is one the St. Kate’s Activities Team (SKAT) where I do small event planning. The St. Kate’s Activities Team is in charge of putting on events big and small. Some of the most notable St. Kate’s events we put on are Family Fun Night, Dew Drop Bop, Casino Night, and Charity Ball. We are Katies planning events for Katies. Our motto is life beyond books because we hope to create opportunities to make connections on or off campus outside of the classroom. Our brand is fun, vibrant, and inclusive.
Purple Promo Pen
In addition to marketing our individual events, SKAT always has a promotional item to promote the brand and get people talking about us. For the last three or four years we have had a pen. The pen is very simple but packs a punch. It’s purple because that is the St. Kate’s color. The clip on the pen is green and blue argyle to make it more fun and vibrant. The end of the clicker is a purple sphere with a small smiley face on it. We hand out these pens at our events and when we do tabling. People always think these pens are fun and eye catching.
A New Promo Pen
Recently, we ran out of these cute purple pens, and we began a process of thinking about what we wanted to do for our next promo item. We thought about flashlights and keychains, but we decided that a pen was a good item for students and was fun so it was not just about doing homework– life beyond books. I also came up with a hashtag for our group then (#lifebeyondbooks) that we decided to put on the pen. Then we started asking ourselves if we wanted a new pen design, and this is where I think we made a big mistake. The pen that was chosen I think is not well thought out, and as much as I fought it, we only agreed to have half of the pens be the new design and half be the old purple pen design. The new pen is a white pen with some pink accents. The base design is simple, but the part I dislike is the peach sphere with a smiley face and pink feathery hair that sits on the end of the clicker. It’s not a white face or a purple face like the other pen; it is a caucasian face. To me this does not convey how inclusive the St. Kate’s Activities Team is. I do not put out these pens at the events I plan because I think they are a little offensive. I think promo items are important, especially when you are a small group and have a small budget, and this was a costly misstep.